The SAP "SAPphire" trade show in Orlando is one of those conventions where I have become a "regular" attraction at. People sit in my theater just to find out how I am going to top last year's performance. After all, this is my 15th year with Sun Microsystems at the SAP North American gathering!
Cost cutting is an important theme at the show this year... So, we are allowing the CIO's to "magically" chop some heads in a guillotine right there on the exhibit stage! Needless to say, the aggression release and comedy by-play made Sun Microsystems (once again) the busiest booth on the exhibit floor!
Corporate-Fx, Putting the "Show" back into "Tradeshow"!
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