www.tech-em.com ~ Marketing Insights From The CES Show Floor

Demos that rock, data collection that delivers and experiences that are truly one of a kind.  Meet the superstars of South Halls Three and Four.

SanDisk. If you’re a CES regular, you’ll recognize SanDisk’s perennial presenter and magician, Scott Tokar. His show expertly blends improv comedy, impressive magic tricks, audience participation, product points and an easygoing, everyman appeal into a seamless 30-minute shot of entertainment. New this year, SanDisk is mixing Tokar’s act with an Ultimate Rock Band 2 contest, further increasing audience participation. The on-stage fun ties into SanDisk’s main product push for 2009—preloaded slotMusic and slotRadio cards that store tunes and Rock Band Games. —Booth 30659

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http://tech-em.com/news/2009/jan+9+marketing+insights+ces+show+floor